Author: Jonathan

Coping with the ‘marketising’ of your campaign

It can be very difficult to cope with this ‘marketising’ pressure on your campaign as very often this pressure will come from senior levels of the organisation. Yet there needs to be a continued focus on what the advocacy campaign

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Examples of ‘marketising’ in campaigning

Some examples of this ‘marketising’ happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the

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‘Marketising’ campaigning

One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an

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More internal obstacles to campaigning….

Over the next few months I intend to post a series of blogs on the internal obstacles to seeking to campaign from within an organisation. This series of blogs will build on the blog posts that I wrote earlier in

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New online course in development

Having just launched my introduction to campaigning online course on the Udemy platform last month, I am now working on a comprehensive online campaign training course, which will outline a framework for campaigning to help people develop their own campaign

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Building a global campaign 2

And secondly, I am fascinated as to the best way to stimulate campaigning around the world. How do you move from a central global plan to real practical campaigning activities in different countries? For me I am utterly convinced that

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Building a global campaign 1

Over the past few years I have worked with quite a few international NGOs, which have been endeavouring to build a global campaign on their key issue, and I’ve just returned from Rome doing just that, and for me in

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Lessons for movement building

Earlier this month I spoke at the City of Sanctuary AGM in Reading; it was great to be there with people from all over the UK part of this growing network of people keen to offer a welcome to refugees in

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Importance of story telling

Last week I was invited to attend a workshop at the Sheila McKechnie Foundation as part of their new social change project. What was really interesting about this meeting was the wide array of people that they had invited to

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Reflections from Geneva

Last week I ran an advocacy campaigns workshop in Geneva. When I run this training I am always interested to observe where I am challenged on certain approaches. As I have delivered this training around the world over the last

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