A key challenge in the voluntary sector, where our mission is all about change and where campaigning is so vital to this mission, is how do we, in traditional organisational structures, allow this enabling environment for campaigning? One key answer to this challenge...
And there is one missing ingredient here – your theory of change. I remember doing a workshop in Sofia recently, and I did a session on the importance of having a theory of change. Later that day I was talking to a workshop participant; she told me that her heart had...
For me that is what campaigning is all about – that is what good looks like. It is not just about having a plan or providing regular updates. It is a living, breathing series of connected activities in the outside world all designed to build support and momentum for...
So in conclusion: you have your foundation of a clear message with compelling evidence for your campaign. You are then totally focussed on building support both internally and externally for your issue. You take every opportunity to: engage with your supporters; to...
And here are some more key areas of activity to help you build momentum for your campaign.... Public speaking: you accept every offer to speak in public on your issue. You see every external opportunity as a chance to enthuse more people and get them taking action to...
I’d like to suggest some key areas of activity to help you build momentum for your campaign. I haven’t been able to use all of these activities on all of my campaigns, but I have aspired to use them. So what are they? Supporters: you take your message out to your...
But then what do you do with this clear message and compelling evidence of the problem? Well I think you then look to build momentum and support for your campaign. Having secured your campaign foundation, you then look to get it rolling and build interest – and get...
To start off I think that a clear message is vital: embracing both a problem and a solution. Whenever I have been running a campaign, which has really been on a roll, there has been a very clear message or elevator pitch that not only my colleagues and I have been...
When I was at the Red Cross, I remember that they had a project on what a good local Red Cross area looked like; now while it is easy to ridicule such an initiative, I always thought that it was a compelling concept. To help you plan and build for the future what does...
One of my reflections having published my most recent book on campaigning last year is that I wonder if I should have added an extra chapter on what good looks like in campaigning? My 12 stage approach is designed to get people up and running in their campaigning, but...