It can be very difficult to cope with this ‘marketising’ pressure on your campaign as very often this pressure will come from senior levels of the organisation. Yet there needs to be a continued focus on what the advocacy campaign is all about; the advocacy campaigner...

Some examples of this 'marketising' happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the ultimate goal...

One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an issue as there is some...