Month: October 2018

9 What does good look like? Theory of change

And there is one missing ingredient here – your theory of change. I remember doing a workshop in Sofia recently, and I did a session on the importance of having a theory of change. Later that day I was talking

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8 What does good look like? In conclusion continued…

For me that is what campaigning is all about – that is what good looks like. It is not just about having a plan or providing regular updates. It is a living, breathing series of connected activities in the outside

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7 What does good look like? In conclusion

So in conclusion: you have your foundation of a clear message with compelling evidence for your campaign. You are then totally focussed on building support both internally and externally for your issue. You take every opportunity to: engage with your

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6 What does good look like? Key activities continued

And here are some more key areas of activity to help you build momentum for your campaign…. Public speaking: you accept every offer to speak in public on your issue. You see every external opportunity as a chance to enthuse

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