Category: My blog

Campaigning for change – part of our common humanity

I’ve just come back from running an advocacy workshop for the Red Cross in Nepal, and I know that I have written about this before, but I am yet further enthused that advocating or campaigning for change is one vital

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Coping with the ‘bureaucratising’ of your campaign

I think that it is so important first of all to show as an advocacy campaigner that you are committed to being held to accountable and that you want no special favours. But you want to work in an environment

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‘Bureaucratising’ campaigning

Another trend that I have observed especially in larger organisations is an increasing bureaucratisation of advocacy campaigns, by which I mean the campaign is almost suffocated by internal requests for plans, updates and monitoring. Don’t get me wrong; the advocacy

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Coping with the ‘marketising’ of your campaign

It can be very difficult to cope with this ‘marketising’ pressure on your campaign as very often this pressure will come from senior levels of the organisation. Yet there needs to be a continued focus on what the advocacy campaign

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Examples of ‘marketising’ in campaigning

Some examples of this ‘marketising’ happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the

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‘Marketising’ campaigning

One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an

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More internal obstacles to campaigning….

Over the next few months I intend to post a series of blogs on the internal obstacles to seeking to campaign from within an organisation. This series of blogs will build on the blog posts that I wrote earlier in

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New online course in development

Having just launched my introduction to campaigning online course on the Udemy platform last month, I am now working on a comprehensive online campaign training course, which will outline a framework for campaigning to help people develop their own campaign

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Building a global campaign 2

And secondly, I am fascinated as to the best way to stimulate campaigning around the world. How do you move from a central global plan to real practical campaigning activities in different countries? For me I am utterly convinced that

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Building a global campaign 1

Over the past few years I have worked with quite a few international NGOs, which have been endeavouring to build a global campaign on their key issue, and I’ve just returned from Rome doing just that, and for me in

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