Theory of change in action 1
Theories of change
Here are two theories of change that show how some of my early campaigns took off to build momentum leading to policy and practice change:
(1) Campaign by Oxfam to abolish the use of supermarket vouchers to support asylum seekers and to re-introduce support in the form of cash (2000-1)
Issue press statement in opposition to vouchers with partners
So that
We establish our concern and intent
So that
We can launch a campaign action with Refugee Council targeted at supermarkets to show customer opposition to this scheme
So that
We seek support of leading trade union leader Bill Morris of the TGWU (now UNITE) to use his quote on our postcard
So that
We can distribute cards across the country to get campaign going
So that
We develop a dossier of disgrace to show humanitarian impact of the voucher scheme across the country
So that
We work with the TGWU on a fringe meeting at TUC conference and on a conference motion condemning the voucher scheme
So that
We build momentum at Labour conference for a motion against the voucher scheme
So that
We utilise success of getting a review of the voucher scheme to commission own research into the voucher scheme
So that
We launch our report – Token Gestures in Parliament
So that
We launch our new campaign action based on research findings targeting MPs
So that
We work with the British Medical Association on promoting the health impact of vouchers
So that
We work with the Body Shop to develop a campaign in some of their shops (and in some Oxfam shops too)
So that
We work with Bill Morris to promote the need for change in the media
So that
We encourage support for motion against vouchers at Labour conference
So that
The voucher scheme is scrapped and cash support re-introduced