One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an …
Over the next few months I intend to post a series of blogs on the internal obstacles to seeking to campaign from within an organisation. This series of blogs will build on the blog posts that I wrote earlier in …
Having just launched my introduction to campaigning online course on the Udemy platform last month, I am now working on a comprehensive online campaign training course, which will outline a framework for campaigning to help people develop their own campaign …
And secondly, I am fascinated as to the best way to stimulate campaigning around the world. How do you move from a central global plan to real practical campaigning activities in different countries? For me I am utterly convinced that …
Over the past few years I have worked with quite a few international NGOs, which have been endeavouring to build a global campaign on their key issue, and I’ve just returned from Rome doing just that, and for me in …
Earlier this month I spoke at the City of Sanctuary AGM in Reading; it was great to be there with people from all over the UK part of this growing network of people keen to offer a welcome to refugees in …
Last week I was invited to attend a workshop at the Sheila McKechnie Foundation as part of their new social change project. What was really interesting about this meeting was the wide array of people that they had invited to …
Last week I ran an advocacy campaigns workshop in Geneva. When I run this training I am always interested to observe where I am challenged on certain approaches. As I have delivered this training around the world over the last …
I see this so often – we are so busy delivering services meeting the need that we can’t make campaign. So that nothing ever changes, so that you stay busy. I just get excited by those smaller NGOs, which can …
What is the point of your campaigning? Is it policy change? To recruit new supporters? To raise your profile? To raise money? What is your goal? Effective campaigning needs focus and a clear goal. All good campaigns need these two …
