But then what do you do with this clear message and compelling evidence of the problem? Well I think you then look to build momentum and support for your campaign. Having secured your campaign foundation, you then look to get it rolling and build interest – and get other people and groups talking about your issue.
For me this is where campaigning gets really interesting, but it can also be quite hard to spring off from your foundation into this momentum building stage. Indeed I have seen many people get paralysed at the foundation stage and never really move on to build momentum.
In my next blog post I will explore some key areas of activity to help you build momentum for your campaign.