New video shorts

After strong encouragement from one of my nephews, I am beginning to experiment with the use of video shorts. I have used video for a long time as a means of sharing my approach to campaigning, but I am intrigued by the power of video shorts and also the incredible functionality offered by the video on TikTok.

I have started doing video shorts on my key campaigning tools. So far I have done a video short on how the cookie story helps you to understand campaigning and on the elevator pitch as vital foundation for campaigning.

Do take a look and let me know whether you feel this format is helpful in making campaigning more accessible!