Campaigning Summit in Switzerland

I led some training in Switzerland recently for the Sheila McKechnie Foundation and met a great campaigner – Peter Metzinger – a former campaigns director of Greenpeace and author of the intriguing book: The AC/DC Strategy – Rock ‘n’ Roll and the 14 Strategic Campaigning Guidelines for Marketing, Communication and Corporate Strategy. His 14 strategic campaigning guidelines will be a useful prompt for any campaigner.

He also runs the international Campaigning Summit which brings together different sectors to discuss approaches to campaigning – I was delighted recently to be invited to speak at this event next year – check it out – it looks like being a great event.

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