I recently ran an advocacy workshop in Pakistan. Having identified our priority issue, we then set about developing our message and working on the opposition messages on our issue. In two groups, we then began to develop a theory of…
Tag: campaigning
10 What does good look like? Next steps …
A key challenge in the voluntary sector, where our mission is all about change and where campaigning is so vital to this mission, is how do we, in traditional organisational structures, allow this enabling environment for campaigning? One key answer…
9 What does good look like? Theory of change
And there is one missing ingredient here – your theory of change. I remember doing a workshop in Sofia recently, and I did a session on the importance of having a theory of change. Later that day I was talking…
8 What does good look like? In conclusion continued…
For me that is what campaigning is all about – that is what good looks like. It is not just about having a plan or providing regular updates. It is a living, breathing series of connected activities in the outside…
7 What does good look like? In conclusion
So in conclusion: you have your foundation of a clear message with compelling evidence for your campaign. You are then totally focussed on building support both internally and externally for your issue. You take every opportunity to: engage with your…
6 What does good look like? Key activities continued
And here are some more key areas of activity to help you build momentum for your campaign…. Public speaking: you accept every offer to speak in public on your issue. You see every external opportunity as a chance to enthuse…
5 What does good look like? Key activities
I’d like to suggest some key areas of activity to help you build momentum for your campaign. I haven’t been able to use all of these activities on all of my campaigns, but I have aspired to use them. So…
4 What does good look like? Building momentum
But then what do you do with this clear message and compelling evidence of the problem? Well I think you then look to build momentum and support for your campaign. Having secured your campaign foundation, you then look to get…
3 What does good look like? The foundation
To start off I think that a clear message is vital: embracing both a problem and a solution. Whenever I have been running a campaign, which has really been on a roll, there has been a very clear message or elevator…
2 What does good look like? Introduction
When I was at the Red Cross, I remember that they had a project on what a good local Red Cross area looked like; now while it is easy to ridicule such an initiative, I always thought that it was…
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