New Homelessness Campaign

Back in 2021 I did some work for the Royal Foundation as they began to think through what William, Prince of Wales, or the Duke as they referred to him back then, could contribute to a new campaign to tackle homelessness in the UK.

It was a new experience for me working in this way, but I was immediately interested to explore what if anything such a figure in society could do to add value to such an important campaign. A key conclusion for me was his power to bring different people in different sectors together but with a common purpose to tackle homelessness.

So, I was delighted yesterday to see this new campaign, Homewards, being launched and supported by so many homelessness charities. It does feel like an exciting initiative and one to follow!