Digital advocacy

The final issue which we explored at the recent Helvetas workshop in Northern Macedonia with colleagues from across the Balkans was digital advocacy campaigns. In this short video, I offer some reflections on some simple principles for effective advocacy campaigns online, and then other colleagues on the workshop reflect on their own experience.

I think that it is important to lower the barriers to participation; stay true to the general principles of effective advocacy campaigns; and encourage authentic expression. What are your thoughts on how to help people make best use of space online to campaign for change?