Obstacle 1 – lack of research

I have seen this happen so many times โ€“ people say we would love to campaign but we need more research. Yes, research is vital for effective campaigning, but it can also be a major delaying tactic. Be wary of the call for more research. It can just push your energy into the long grass.

I have launched campaigns with precious little evidence, just moral outrage. Yes, we then went back and got the evidence, but it did not stop us speaking out, seizing the moment and developing campaigning momentum. Research should fuel and energise your campaign; it should not be a block on getting going!

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