Tag: obstacles

Coping with the ‘bureaucratising’ of your campaign

I think that it is so important first of all to show as an advocacy campaigner that you are committed to being held to accountable and that you want no special favours. But you want to work in an environment

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‘Bureaucratising’ campaigning

Another trend that I have observed especially in larger organisations is an increasing bureaucratisation of advocacy campaigns, by which I mean the campaign is almost suffocated by internal requests for plans, updates and monitoring. Don’t get me wrong; the advocacy

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Coping with the ‘marketising’ of your campaign

It can be very difficult to cope with this ‘marketising’ pressure on your campaign as very often this pressure will come from senior levels of the organisation. Yet there needs to be a continued focus on what the advocacy campaign

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Examples of ‘marketising’ in campaigning

Some examples of this ‘marketising’ happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the

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‘Marketising’ campaigning

One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an

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More internal obstacles to campaigning….

Over the next few months I intend to post a series of blogs on the internal obstacles to seeking to campaign from within an organisation. This series of blogs will build on the blog posts that I wrote earlier in

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Obstacle 10 – we’re too busy to campaign

I see this so often – we are so busy delivering services meeting the need that we can’t make campaign. So that nothing ever changes, so that you stay busy. I just get excited by those smaller NGOs, which can

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Obstacle 9 – lack of a common goal

What is the point of your campaigning? Is it policy change? To recruit new  supporters? To raise your profile? To raise money? What is your goal? Effective campaigning needs focus and a clear goal. All good campaigns need these two

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Obstacle 8 – internal disharmony

This is another sad obstacle. Here the team or organisation is undermined by internal conflict. Sadly this can be a problem especially in small NGOs, but it does undermine effective campaigning. Clearly this disharmony needs to be tackled before the

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Obstacle 7 – individual agendas taking over

Here campaigning is undermined because individuals have their own agendas and seek opportunities to develop their agendas. This will always be tricky when you are dealing with passionate campaigners, but I think an astute organisation will try to work with

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