Since March of last year I have been running a series of posts on my blog about the obstacles to campaigning. If campaigning is as simple as I try to make out, why is it often so difficult to campaign?…
Tag: obstacles
Coping with ‘proxy reporting ‘
My advice here – and it is pressure that many advocacy campaigners are up against to come up with their indicators – is the same as I offered to the bureaucratisation challenge. It is so important to show that you…
‘Proxy reporting’
The final obstacle that I have observed is the internal pressure to develop key performance indicators for advocacy campaigns. Now don’t get me wrong – targets can be very important for advocacy campaigns at the right times of the campaigning…
Coping with the ‘bureaucratising’ of your campaign
I think that it is so important first of all to show as an advocacy campaigner that you are committed to being held to accountable and that you want no special favours. But you want to work in an environment…
‘Bureaucratising’ campaigning
Another trend that I have observed especially in larger organisations is an increasing bureaucratisation of advocacy campaigns, by which I mean the campaign is almost suffocated by internal requests for plans, updates and monitoring. Don’t get me wrong; the advocacy…
Coping with the ‘marketising’ of your campaign
It can be very difficult to cope with this ‘marketising’ pressure on your campaign as very often this pressure will come from senior levels of the organisation. Yet there needs to be a continued focus on what the advocacy campaign…
Examples of ‘marketising’ in campaigning
Some examples of this ‘marketising’ happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the…
‘Marketising’ campaigning
One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an…
More internal obstacles to campaigning….
Over the next few months I intend to post a series of blogs on the internal obstacles to seeking to campaign from within an organisation. This series of blogs will build on the blog posts that I wrote earlier in…
Obstacle 10 – we’re too busy to campaign
I see this so often – we are so busy delivering services meeting the need that we can’t make campaign. So that nothing ever changes, so that you stay busy. I just get excited by those smaller NGOs, which can…
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