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Home » 'marketising'

Tag: ‘marketising’

Coping with the ‘marketising’ of your campaign

By Jonathan Posted on October 7, 2017 Posted in My blog No Comments

It can be very difficult to cope with this ‘marketising’ pressure on your campaign as very often this pressure will come from senior levels of the organisation. Yet there needs to be a continued focus on what the advocacy campaign …

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Tagged with: 'marketising', campaigning, obstacles

Examples of ‘marketising’ in campaigning

By Jonathan Posted on September 27, 2017 Posted in My blog No Comments

Some examples of this ‘marketising’ happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the …

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Tagged with: 'marketising', campaigning, obstacles

‘Marketising’ campaigning

By Jonathan Posted on September 22, 2017 Posted in My blog No Comments

One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an …

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Tagged with: 'marketising', campaigning, obstacles

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