10 What does good look like? Next steps …

A key challenge in the voluntary sector, where our mission is all about change and where campaigning is so vital to this mission, is how do we, in traditional organisational structures, allow this enabling environment for campaigning?

One key answer to this challenge must be clarity on what good looks like in campaigning, being able to compare where you are now with what good looks like, and then discussing what needs to change to encourage campaigning in the organisation.

I hope this perspective encourages debate in voluntary organisations so that we can unleash the latent campaigning energy in so many places. And I stand ready to do what I can to make that possible!