Coping with ‘proxy reporting ‘
My advice here – and it is pressure that many advocacy campaigners are up against to come up with their indicators – is the same as I offered to the bureaucratisation challenge. It is so important to show that you …
Tag: campaigning
Free preview of my new book
Sceptical about the need for yet another book about campaigning – check out the free preview of my new book to see what you think!
‘Proxy reporting’
The final obstacle that I have observed is the internal pressure to develop key performance indicators for advocacy campaigns. Now don’t get me wrong – targets can be very important for advocacy campaigns at the right times of the campaigning …
New book and online training course
No blog posts for a while as I have been working to launch my new book and online training course on campaigning I am really excited to have published my book – Campaigning for Change: an Essential Guide for Campaigning around …
Campaigning for change – part of our common humanity
I’ve just come back from running an advocacy workshop for the Red Cross in Nepal, and I know that I have written about this before, but I am yet further enthused that advocating or campaigning for change is one vital …
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Coping with the ‘bureaucratising’ of your campaign
I think that it is so important first of all to show as an advocacy campaigner that you are committed to being held to accountable and that you want no special favours. But you want to work in an environment …
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‘Bureaucratising’ campaigning
Another trend that I have observed especially in larger organisations is an increasing bureaucratisation of advocacy campaigns, by which I mean the campaign is almost suffocated by internal requests for plans, updates and monitoring. Don’t get me wrong; the advocacy …
Coping with the ‘marketising’ of your campaign
It can be very difficult to cope with this ‘marketising’ pressure on your campaign as very often this pressure will come from senior levels of the organisation. Yet there needs to be a continued focus on what the advocacy campaign …
Examples of ‘marketising’ in campaigning
Some examples of this ‘marketising’ happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the …
‘Marketising’ campaigning
One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an …