Tag: reporting

‘Proxy reporting’

The final obstacle that I have observed is the internal pressure to develop key performance indicators for advocacy campaigns. Now don’t get me wrong – targets can be very important for advocacy campaigns at the right times of the campaigning

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The thorny issue of campaign reporting

One thing that I have been thinking a lot about recently is how you go about reporting on your campaign progress. How should you go about this when you are asked for your targets or for your key performance indicators?

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