Tag: theory of change

Can we agree that ….?

I recently ran an advocacy workshop in Pakistan. Having identified our priority issue, we then set about developing our message and working on the opposition messages on our issue. In two groups, we then began to develop a theory of

Tagged with: ,

9 What does good look like? Theory of change

And there is one missing ingredient here – your theory of change. I remember doing a workshop in Sofia recently, and I did a session on the importance of having a theory of change. Later that day I was talking

Tagged with: , ,

Obstacle 6 – lack of a theory of change

Have you seen this one? So much effort goes into producing the research report and maybe getting some media coverage, and then you just collapse exhausted with little idea of how all this action happens so that something else happens.

Tagged with: , ,

Obstacle 5 – lack of a common understanding of advocacy campaigns

This is another classic. With almost all of the advocacy campaigns consultancy work that I have done over the past 10 years or so this issue comes up. I find myself saying I really don’t mind what your definition of

Tagged with: , , ,

The best made plan

Reflecting on my last blog post made me think of a quote that I have started using in my campaign training. “No battle plan ever survives the first contact with the enemy.” This great line is credited to Helmut von

Tagged with: , ,

The thorny issue of campaign reporting

One thing that I have been thinking a lot about recently is how you go about reporting on your campaign progress. How should you go about this when you are asked for your targets or for your key performance indicators?

Tagged with: , , ,
Top