But then what do you do with this clear message and compelling evidence of the problem? Well I think you then look to build momentum and support for your campaign. Having secured your campaign foundation, you then look to get …
To start off I think that a clear message is vital: embracing both a problem and a solution. Whenever I have been running a campaign, which has really been on a roll, there has been a very clear message or elevator …
When I was at the Red Cross, I remember that they had a project on what a good local Red Cross area looked like; now while it is easy to ridicule such an initiative, I always thought that it was …
One of my reflections having published my most recent book on campaigning last year is that I wonder if I should have added an extra chapter on what good looks like in campaigning? My 12 stage approach is designed to …
Earlier this month the British Government announced that First Aid is going to be included in the school curriculum in England from 2020. This is huge news and could save thousands of lives in the future. But this breakthrough made …
Last week the Sheila McKechnie Foundation (where I am an associate) launched a new report as the culmination of the Social Change project – Social Power: how civil society can ‘Play Big’ and truly create change. I’ve seen many of …
I’m just back from running a workshop in Thailand where we were seeking to review a global campaign and discuss next steps with 40 people present. How can you do meaningful planning with so many people? We used the World …
I’ve just finished two assignments in Bulgaria and Thailand. Both workshops worked really well and whilst they were focussed on totally different issues, I think that their common element was that the participants all had a burning desire to campaign …
I’ve just come back from Sofia where I was running an advocacy workshop for the Romani Early Years Network (REYN), which has members supporting Roma communities in 11 countries across Europe. I was struck during the first session at their …
Over the past month I have been running a series of workshops for small charities supporting refugees and migrants to help their volunteers and staff develop their confidence to speak with impact in public. I do think that the ability …
