7 What does good look like? In conclusion

So in conclusion: you have your foundation of a clear message with compelling evidence for your campaign. You are then totally focussed on building support both internally and externally for your issue.

You take every opportunity to:

engage with your supporters; to develop new allies and sustain existing allies; have sustained media coverage on your issue both yourself and through your allies; build your online presence to amplify your activities and sustain connections; speak in public to engage with people directly with your message and are prepared to travel widely; engage with politicians of all parties and reflect on their feedback to strengthen your message; engage directly and indirectly with your campaign target; and look to support people with lived experience of your issue to undertake all of these activities themselves.