8 What does good look like? In conclusion continued…

For me that is what campaigning is all about – that is what good looks like. It is not just about having a plan or providing regular updates. It is a living, breathing series of connected activities in the outside world all designed to build support and momentum for your issue. It requires you to leave your office and your computer. It needs you to speak to people, to listen to people, to travel widely, to be prepared to work at inconvenient times – all so that you can build support for your issue.

When you are working like that you will know that you are campaigning. This is not just a job or an activity. This is a mission. A mission to build support for your issue using both time honoured methods as well as the latest technology to build support.

When you are working like that you find that it energises you. Despite it being exhausting, you will want to do more. You will need to find ways to protect yourself from being burned out, but if self-managed well, you will be enriched by this way of working. But when you find you are being prevented from working in this way you will inevitably feel frustrated. Yet this memory of what it did feel like when you were on a roll will help you to stay motivated and keep going. That is campaigning!