Tag: campaigning

Examples of ‘marketising’ in campaigning

Some examples of this ‘marketising’ happening are: An internal pressure for headlines for the organisation irrespective of whether this is helpful for the advocacy campaign. There can be stages of an advocacy campaign where profile is not helpful if the

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‘Marketising’ campaigning

One trend that I have seen in recent years is the deliberate blurring of the distinction between advocacy campaigns and marketing campaigns – what I describe as the ‘marketisation’ of advocacy campaigns. On one level, this really is not an

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More internal obstacles to campaigning….

Over the next few months I intend to post a series of blogs on the internal obstacles to seeking to campaign from within an organisation. This series of blogs will build on the blog posts that I wrote earlier in

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New online course in development

Having just launched my introduction to campaigning online course on the Udemy platform last month, I am now working on a comprehensive online campaign training course, which will outline a framework for campaigning to help people develop their own campaign

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Importance of story telling

Last week I was invited to attend a workshop at the Sheila McKechnie Foundation as part of their new social change project. What was really interesting about this meeting was the wide array of people that they had invited to

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Reflections from Geneva

Last week I ran an advocacy campaigns workshop in Geneva. When I run this training I am always interested to observe where I am challenged on certain approaches. As I have delivered this training around the world over the last

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Obstacle 10 – we’re too busy to campaign

I see this so often – we are so busy delivering services meeting the need that we can’t make campaign. So that nothing ever changes, so that you stay busy. I just get excited by those smaller NGOs, which can

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Obstacle 9 – lack of a common goal

What is the point of your campaigning? Is it policy change? To recruit new  supporters? To raise your profile? To raise money? What is your goal? Effective campaigning needs focus and a clear goal. All good campaigns need these two

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Obstacle 8 – internal disharmony

This is another sad obstacle. Here the team or organisation is undermined by internal conflict. Sadly this can be a problem especially in small NGOs, but it does undermine effective campaigning. Clearly this disharmony needs to be tackled before the

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Reflections from South Africa

I’m just back from 10 days working in South Africa for the Red Cross Society. My brief over the next few months is to support them as they seek to develop advocacy strategies across their provinces and nationally. I also

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